Pernod Ricard announces executive appointments
27 February, 2015
Pernod Ricard has announced a number of appointments that will see the current CEO of Martell Mumm Perrier-Jouët (MMPJ), Philippe Guettat, head Pernod Asia.
Duffy new Absolut boss
10 October, 2012
Pernod Ricard has announced that Paul Duffy has been appointed chairman & CEO of Absolut.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
