Pernod Ricard announces executive appointments
27 February, 2015
Pernod Ricard has announced a number of appointments that will see the current CEO of Martell Mumm Perrier-Jouët (MMPJ), Philippe Guettat, head Pernod Asia.
Duffy new Absolut boss
10 October, 2012
Pernod Ricard has announced that Paul Duffy has been appointed chairman & CEO of Absolut.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
